A Health Promotion Program without objectives and objectives is somewhat akin to taking a family trip without any planning; you won’t know where you are going, how to get there, what you want to do once you have arrived, or even whether or not you have arrived!
The trip might end up ok, or it may end up disastrously. Yet, with a little thoughtful planning, you increase your chances for a successful experience. Clear objectives and objectives are needed to plan your wellness program in order to ensure success!
Health Promotion program objectives and objectives are different from one business to another depending on the population, needs, interests and resources. However, well thought out objectives based on your corporation’s needs assessment will form the foundation of a successful health promotion program!
Health Promotion Program Mission Statement
The first consideration is a mission statement for your Wellness Program. The mission statement is the overall expression of what the Wellness Committee wants to accomplish by starting a health promotion program.
It’s crucial to consider how your Wellness Program fits in with the company mission statement, contributes to the overall mission and supports the company bottom line. This will integrate your efforts throughout the company operations.
Here are some examples of Wellness Program mission statements -
At XYZ Corporation, maintaining an environment that supports worker health and safety is our underlying value. It is the mission of the Wellness Program to assist in developing wellness services that fosters and upholds that value.
It’s the mission of the XYZ Wellness Committee to foster healthier lifestyle options to reduce health risk factors, improve overall well-being, and maintain a productive, active work force.
Health Promotion Program Goals
The goals and goals further define your mission and are based on your needs assessment. Depending on the needs assessment, senior level management expectations and staff member interests, examples of goals can include -
The goal(s) of XYZ Wellness Program in year XXXX is to – (one or more of the following examples)
o Reduce absenteeism by one day per staff member
o Lower musculoskeletal injuries by 10%
o Decrease unnecessary emergency room visits
o Decrease or contain health care costs
o Improve dietary habits of employees
o Reduce health risk factors
Wellness Program Objectives
Specific Health Promotion Program objectives help meet your long-term objectives and vision. Both short term and long term objectives must be developed as the stepping stones to accomplish the objectives and mission.
In addition to objectives for the expected participant outcomes, process objectives should also be developed for the wellness program process itself. For example, process objectives could include how many workers you want to participate in the wellness programs, how many sessions on a topic are going to be offered, the kind of wellness sessions that will be implemented, etc.
Objectives need to be easily measurable within a set time frame. Try using the SMART formula to create both your long and short-term goals and goals -
o Specific (one behavior or outcome)
o Measurable (one result that could be observed or analyzed),
o Attainable (but also challenging),
o Realistic (do you have the resources to achieve?), and
o Time specific (within 3 months â.” up to 5 years)
This is the who, what, when, where, why, and by how much method. For example, an objective for a weight loss program that has an overall goal of improving healthy eating and promoting a healthy weight is that -
Participants (who) will lose an average of .5 â.” 1 lbs per week (specific what that is measurable) after the 12 week lunchtime program (time specific what, when and where) for a minimum of 6 lbs weight reduction per participant (attainable and realistic).
Or -
Participants (who) will attend 11 of the 12 sessions (specific what that is measurable) and name at least one healthier eating change at the end of the program (specific what, when, where)
An example of an objective for coaching staff with elevated cholesterol may be -
To reduce the sum cholesterol (specific what) of high risk staff members with cholesterol over 240 mg/dl (specific who) to 200 mg/dl (measurable how much) through one-on-one counseling sessions offered at the worksite (where) by X date (ex, after 6 months) (attainable, realistic and time specific when) to lower the risk factor for heart disease (why).
And one last example of a process objective for a use of tobacco cessation program with an overall goal to assist participants in committing to quit for life -
By the end of the 4-week smoking cessation program, 10 percent of the participants will have quit smoking. Each participant will be contacted at 3 months, 6 months and 12 months from the program’s end to determine quit status (process objective) and 10 percent of those who quit will still be smoke free after one year.
You have now completed Steps 1 through 4, including establishing your Wellness Committee. It is now time to plan your wellness activities!