Posted by Corporate Wellness | Posted in Corporate Wellness, Wellness Programs | Posted on 30-09-2010
Develop a culture of wellness within your corporation
Create Exemplary Management Support
In the most successful Health Promotion Programs, senior managers lead their businesses by example. And they work to ensure that the senior management structure not only allows, but actively encourages their staff to participate.
Organize a Wellness Advisory Team
Wellness committees serve as the eyes, ears, arms and legs of the wellness program, representing coworkers ideas and concerns, and assisting reshape the organizational culture toward health.
Conduct an Assessment of Financial and Human Assets and Liabilities
Successful Wellness Programs are built upon a foundation of information, including claims review, demographic analysis of the workforce, senior management and staff member surveys, health risk data, history of organizational wellness, and health benefit plan design.
Create Clearly Announced Vision, Mission and Outcomes
Establish a clear vision of health promotion program direction, expectations and measures to answer the questions, “Where are we going and how will we know when we get there?”
Develop a Comprehensive and Strategic Wellness Program
A multi-component plan ought to consist of strategically created and implemented awareness, lifestyle change, and supportive environment programs, in addition to policies and activities that target appropriate health risk behaviors and needs of the personnel.
Identify an Incentive and Reward Strategy
Incentives show the organizational commitment to the wellness program and motivate person to participate. Incentives vary commonly from program to program, but can include such things as time off, reduction in medical insurance premiums or co-pays, cash incentives, discounts to health clubs, free pedometers, etc.
Communicate to Employees
Your health promotion program must be simple and concise, use an identifiable brand, and rely on a selection of media to communicate with staff members and managers.
Evaluate Outcomes
Evaluate wellness program participation, satisfaction levels and behavioral change. You may want to track the number of workers’ compensation claims, productivity, turnover morale and absenteeism.
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Health Promotion Program – Management Support.
Develop Exemplary Management Support
Goal – A Health Promotion Program established into the organization’s culture.
Focus – Develop support and excitement for the health promotion program from all levels of the corporation – upper-level management, mid-level management, and grass-roots personnel.
Obtaining senior management’s buy-in is essential to launching an effective wellness program. The staff members must understand that senior management is supportive of the wellness program.
Actions -
Develop an Senior Level Management Executive Team to determine high-level decisions â.” positions that ought to be included are the Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Communications Officer, and other appropriate division-level managers and health promotion program professionals, as necessary.
The Senior Level Management Executive Team will -
o Communicate to all levels of executive management about the wellness program and drive the integration of the Health Promotion Program as a part of the organization culture.
o Ensure that organizational resources are available for health promotion program planning and implementation.
o Make sure to encourage workers to participate and to assist in “recruiting” other workers, get the momentum going, and keep it growing.
o Share success stories within the organization, and continue to raise the perceived value of participation.
Organize a Health Promotion Advisory Team
Goal – Develop a working committee that consists of workers and essential functional parts of the company.
Focus – to assist in reshaping the organizational culture to support employee-wellness activities by serving as heralds and supporters for the wellness program.
Wellness Advisory Committees serve as an essential part of the infrastructure of your Wellness Program. The team members are the eyes, ears, arms, and legs of the wellness program.
They represent their peers by sharing ideas and concerns about the wellness program.
Actions -
The Health Promotion Advisory Committee will -
o Be sure to work with senior level management and the Wellness Program coordinator in the design, implementation, and examination of the health promotion program.
o Create methods to enhance the acceptance and success of the activities of your Wellness Program by stimulating employee ownership of the health promotion program.
o Hold periodic meetings to keep the committee informed of upcoming plans and events and to provide feedback to the wellness program coordinator about their thoughts, ideas, and suggestions, and those of their colleagues.
o Recommend policy and environmental changes that are aimed at bettering the health and safety of staff.
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Wellness Program – Vision and Mission.
Goal – Create a baseline of information and identify human and organizational needs.
Focus – Review a selection of information to better understand past and current conditions regarding health care utilization, organizational culture, demographic overview, and health promotion programs.
Data collection plays an important role in planning, monitoring, and investigating a health promotion program. It’ll also set the baseline for continued and future investigations of health promotion program efficiency, effectiveness, and feasibility.
Actions -
o Claims review (health care, pharmaceutical) -
o What have been the 10 most expensive major illness categories in each of the past five years? What are the number of claims and dollars paid for each?
o What have been the 10 most costly therapeutic courses of drugs in each of the past five years? What are the number of claims and dollars paid for each?
o What have been the 10 most frequently prescribed and filled therapeutic courses of drugs in each of the past five years? What are the number of claims and dollars paid for each?
o Demographic analysis of employee population (may include dependents) -
o List your number of personnel, by gender, for each of the past five years and the percentages of males and females by age groups.
o Think about any other factors that may have affected the health of your workers and their use of the healthcare system.
This may include mergers, acquisitions, worksite trauma, worker strikes, layoffs, early retirement offers, etc.
Management survey -
o Conduct surveys of mid-level management to understand their concerns and measure their level of interest and buy-in.
o Employee-interest survey – Gather information to figure out what the workers want and to measure the level of participation, satisfaction, and “success” of any previous activities.
Risk data (health-risk assessments) -
o Is there any data from health-risk appraisals over the past five years?
Participation in similar activities -
o List and describe all wellness programs that have been implemented over the past five years, including participation rates.
Design of the health plan, and anticipated changes -
o Have there been any meaningful changes in the health plan’s design in each of the past five years, such as a change from an Health Maintenance Organization to a PPO, increased co-payments or deductibles, or increased worker contributions?
Develop Clearly Reported Vision, Mission and Outcomes
Goal – Establish a clear vision of wellness program direction, expectations, and measures.
Focus – Establishing a vision, mission, goals and goals to keep your Health Promotion Program focused toward its desired outcomes. It will answer the questions, “Where are we going?” and “How’ll we know when we get there?”
Actions -
o Identify two to five clearly reported objectives. Make certain that your wellness program is capable of having an impact in the area desired, and make certain that you’re capable of measuring that impact.
Example Goal – Employees having access to healthier food options
o Launch two to five measurable goals that in particular state what your wellness program is going to accomplish, by when, how, and how it’ll be measured.
Example Objective – Modify all vending machines to include 50% healthy food choices.
o Identify several activities that will help you achieveyour objective. Activities are very specific.
Example Activity – Be sure to work with vending machine owners to identify healthful food options and restock with 50 percent of items that are healthier food options.
o Identify who is going to do what, by when, and what resources are needed.
Example Detail – the Program coordinator will contact XXX Vending Company by September 30.
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Health Promotion Program Incentives.
Create a Extensive and Strategic Wellness Program
Goal – A extensive Wellness Program plan.
Focus – Development of a plan that consists of a variety of awareness, lifestyle change, and supportive environment program, policies, and activities that’ll target risk behaviors, needs, and interests of workforce.
Your Wellness Program should provide an integrated, strategic approach specific to the needs, objectives, and culture of your corporation, designed throughout an annual cycle.
It will be imperative that you review and revise existing policies governing such areas as tobacco use, vending machines, and the staff cafeteria. Moreover, it is useful to examine what company health promotion or health-promotion activities are offered under your existing health-benefit plan.
Actions -
o Create activities based on your wellness program goals and the specific needs of your personnel. Focus on those topics that are of greatest interest to your personnel and the greatest needs of your corporation, in that order. Prevent topics with narrow appeal.
o Keep it simple. Design the wellness program so it’s easy for the participants to understand and track. Let personnel focus their learning efforts on their own behavior, not on the rules and regulations of the wellness program.
Furthermore, simplify the health promotion program administration. Let people record their own activities when possible; create a mixture of self-reported activities along with verified activities.
o Integrate a combination of activities to include awareness, educational, and behavior elements. Link the activities throughout the year to allow for desired behavior repetition.
o Pick activities that every worker can participate in.
Examples -
o Challenges – Activities that focus on practicing a desired behavior and continue for 4-8 weeks and focus on specific topics (such as physical activity, nutrition, or stress management).
o Learning experiences (seminars, videos, classes) – One-time activities that last for a relatively short time and focus on a specific topic; these can precede “challenge activities” to prepare participants for behavior change.
o Behavior changes (such as smoking cessation) – Interventions may or might not be offered at the worksite; individuals ought to be encouraged to make lifestyle changes that they wanted to make even without the incentive.
o Disease management (support and education groups for diabetes and hypertension) – These may be provided or supported by the company through disease-management providers, or by community, health, or religious companies.
o New skills (first aid, cardiopulmonary resuscitation) – These may be provided or supported by the organization, or by community, health, or religious organizations.
o Screenings, wellness assessments, physical exams – A wellness assessment provides the corporation with aggregate data that may be used in wellness program planning and evaluation; preventive screenings and physical exams may be encouraged by awarding credits to workforce.
o Program support (membership or leadership in wellness committee or challenge team) – Reward those who work with you to help make your Health Promotion Program a success.
o Community events – Reward participation in events like the Heart Walk or March of Dimes Walk; limit the number of these events that could be counted toward the annual total, and be selective about which events you allow to be counted.
Create an Incentive Strategy
Goal – to motivate and reward staff member participation and completion.
Focus – Create a sense of interest in participation and completion of wellness activities.
Providing incentives and rewards will send an important message to the workers that the corporation is committed to improving their health and will share the rewards that these changes will bring. It also plays a meaningful role in arousing person to participate.
Actions -
o Identify through staff members what incentives they value most.
o Identify what incentives the business can provide.
o Integrate your incentives into your benefits strategy.
o Ensure that every participant who achieves a goal receives some recognition.
o Give participation incentives.
o Avoid offering incentives for the “best” or the “most.”
o Avoid rewards for biometric changes.
o Use incentives to promote your Wellness Program, through logos and branding.
Examples -
Paid time off, reduction in health insurance premiums or co-pays, cash incentives, discounts to health and fitness centers, free pedometers, etc.
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Wellness Program Communication.
Goal – Increase awareness of and participation in the Health Promotion Program.
Focus – Promote the Wellness Program to employees to encourage participation in activities and benefits.
A well-designed communications strategy is paramount to successful wellness program awareness and participation. Even a “world class” wellness program design won’t succeed when nobody knows that it is available or how to get involved.
Workers who do not get involved in the wellness program must be doing so because they select not to participate, not because they did not know about how, when, or where to participate.
Actions -
o Conduct a Resources and Communications Audit to identify internal and external resources available to support your Wellness Program, in addition to knowing how information will be disseminated.
o Keep the health promotion program simple and concise – easy to peruse about, understand, and act upon.
o Build the brand; make certain it’s something that staff can identify with. Add the brand to T-shirts, water bottles, mouse pads, stress balls, etc.
Use a selection of media -
o Print â.” handouts, fliers, posters, banners, paycheck inserts, newsletter articles, bulletin boards, literature racks, post cards.
o Electronic â.” Web, intranet, e-mail, closed-circuit TVs, sign lines, audiovideo productions.
o Staff meetings and company events; word of mouth.
o Use existing channels of communication â.” what works best in your corporation â.” and be sure to know about all points of contact and systems of distribution.
Timing for communications -
o Prior to activity to create awareness and to educate.
o During activity to stimulate participation.
o After an activity to report results.
o Between activities to maintain momentum and interest.
Consistency of communications -
o Use branding; maintain a consistent look, feel, and tone of messages.
o Maintain this consistency throughout the wellness program.
Surveys and forms -
o Collect information.
o Disseminate information.
